Oddly enough, at the centre of the Internet universe, millions of SMEs have an outdated or non-existent online presence.
While many of the world's best examples of ebusiness are in the US, SMEs have been left behind, "favouring coupons, local advertising and circulars".
This presents an opportunity for savvy SMEs - since local, regional and even State keyword markets are not as firecely contested as equivalent markets in the UK and Australia.
They are also less likely to access overseas markets than their British and European counterparts.
Twenty-three million small businesses power the U.S. economy. They account for half of all sales in the United States today and have created two-thirds of all net new jobs since the 1970s.
But these companies are not leaders in the online-advertising world. A survey of 550 small-business owners by The Boston Consulting Group found that only 3 percent of their advertising budgets flows online. Small-business advertising dollars are still primarily spent on traditional marketing vehicles, such as Sunday circulars and coupon mailers