Website Design &
Marketing Advice

Marketing that improves your odds. For startups, small business and enterprises. Since 2002.

Websites that Engage people & Get Results

For most businesses, having an effective online presence isn't optional, it's imperative.
Since 2002, we've helped hundreds of startups, small businesses and enterprises get results.
We build websites around real world experience and strategy (not guesswork) to boost your odds of success.

Resume, Perth, WA

We can help you design a website and digital assets to sell a product or service, gain a following, test a concept, gauge satisfaction, promote a cause, build a brand or reputation and/or conduct research.

What you should consider before building a website

Whether you're starting a business or growing a business or enterprise, your first question should be "how important will a website be to me?". If the answer is that you can't possibly succeed without one, then it needs to be built around a strategy and not a template (aka guesswork).

What about
your competitors?

Resume, Perth, WA

Who else (direct competitors & other websites) is targeting your potential customers? What are they doing well? What is missing and how can you make what you offer unique and exploit any gaps?

The problem with website "design"

Will your website win a design award or win you customers? "Creative without strategy is art", said Jef I. Richards.
Write to pique the interests of those you need to influence. Plan to convert website visits to actions.
Creative must support this, not compete with it. Don't try to force your pitch into a
website template; build the website around your pitch.

Seven Website
Design principles

Number Principle
1 Website design and marketing is an investment that warrants a return.
2 A return only flows from your website visitors' actions.
3 Test your assumptions when creating your website, don't rely on them.
4 Be present online where your customers hang out.
5 Website visitors must instantly know what you want them to do.
6 Work your internet niche, don't take on the world (at first).
7 To sell online you must engage, to convert you must persuade.

Seven reasons
to work with us

Number Reason
1 Established 2002, we've created over 500 sites in Australia, the USA, and the UK.
2 Our clients typically stay with us for many many years.
3 We're led by degree qualifed marketers with wide business experience.
4 You get personal & geninely expert service.
5 We're not a front for overseas template factories that create badly designed websites.
6 We've successfully helped clients build substantial businesses.
7 We help you plan to win, and we're proudly jargon-free.

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