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Website Planning

Planning, Process & Pitfalls

To be successful online, you need a plan. The internet is crowded with content vying for attention; only by gaining this attention, and converting it to actions can you be successful.

These checklists may help to discipline your thinking, set plans and processes and avoid the pitfalls.

Planning

Name Description
1 Advice on the viability of your project and how to best get online to meet your goals.
2 Help with market research and selecting the right search terms (keywords).
3 Designing and creating custom websites, and optimising them for business.
4 Setting up online business email, storage and apps to support your campaigns.
5 Writing copy, creating text, video, graphics and audio to support your marketing.
6 Optimising the website and campaigns for search engines and advising and setting up advertising accounts.
7 Setting up analytics and helping you test and measure the effectiveness of your marketing.

Process

Name Description
1 Advice on the viability of your project and how to best get online to meet your goals.
2 Help with market research and selecting the right search terms (keywords).
3 Designing and creating custom websites, and optimising them for business.
4 Setting up online business email, storage and apps to support your campaigns.
5 Writing copy, creating text, video, graphics and audio to support your marketing.
6 Optimising the website and campaigns for search engines and advising and setting up advertising accounts.
7 Setting up analytics and helping you test and measure the effectiveness of your marketing.

Pitfalls

Name Description
1 Advice on the viability of your project and how to best get online to meet your goals.
2 Help with market research and selecting the right search terms (keywords).
3 Designing and creating custom websites, and optimising them for business.
4 Setting up online business email, storage and apps to support your campaigns.
5 Writing copy, creating text, video, graphics and audio to support your marketing.
6 Optimising the website and campaigns for search engines and advising and setting up advertising accounts.
7 Setting up analytics and helping you test and measure the effectiveness of your marketing.

Stuff

We have build websites for health professionals, food vendors, insurance agents, language schools, dance and performimg arts academies, bands, real estate developers, artists, shops, fitness clubs and personal trainers. We've created multiple sites for top business consultants, authors; magazine sites for publishers. Dentists, psychologists

Typically second website, looking for an upgrade, where the website is important to the client, but not always critical. What is their profile (demographic, job function), how many of them are there, where are they located and how will you attract them?

Who do you need to get to your website? What is their profile (demographic, job function), how many of them are there, where are they located and how will you attract them?

Why choose us?

Resume, Perth, WA We're a family business and we do almost all of the work ourselves (no farming it out to dodgy website mills). We have twenty years of solid experience in building and growing online businesses for clients and we know, inside out, the 3P's (Planning, Process and Pitfalls). "Good fortune is what happens when opportunity meets with planning", said Thomas Edison. Our philosophy exactly. A designer will provide elegant design. A code geek will serve up cool functions. But will you get a Return on Investment?

Planning to succeed

Don't try to design the site before you have figured out the actions you want from visitors. Who do you want to attract,
what are they looking for and how can you engage them? Only when aims and targets are set should structure and creative be considered.

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